Europe's crypto investment app SwissBorg enters the UAE - Gulf Business

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The application is said to provide a welcoming environment for first-time crypto investors, offering a wide range of services for novice to advanced users
SwissBorg, Europe’s cryptocurrency wealth management app, has announced its launch in the UAE.
The app’s formula for mass adoption is two-fold — simplicity and automation — to help anyone regardless of age or skills, become a community member, a statement said.
The application is said to provide a welcoming environment for first-time crypto investors, offering a wide range of services for novice to advanced users. Users can start investing in three simple steps — upload their personal information and proof of identity, which is completely automated, make a deposit with their credit card or cryptos and they can then start investing.
The company has entered into a partnership with Crypto Oasis in the UAE and is also currently raising funds in the region for a strategic round focusing on short to long-term value creation. It is said to be the first company to give complete transparency on proof of assets and proof of liabilities trackable at any time in real-time using blockchain technology, creating new norms to restore trust among centralised exchanges. The platform also offers a live dashboard with key analytics to understand the business activity.
Read: Crypto Oasis identifies over 1,000 blockchain organisations in the UAE
Anthony Lesoismier, co-founder and chief strategy officer at SwissBorg, commented: “We see cryptocurrencies as a serious investment, and our goal is to provide a variety of long-lasting crypto financial products that everyone can use to participate in the largest wealth transition in human history. The UAE serves as our perfect Middle Eastern launch pad because it is the region’s commercial, technological and cultural hub. Our extensive experience will enable UAE investors to make more confident cryptocurrency investments.”

Alexander Fazel, chief partnerships officer added: “The UAE is on a trajectory to becoming the crypto capital of the world by gathering industry leaders from all corners of the globe. At SwissBorg, our goal is to be the bridge between traditional finance and decentralised finance and contribute to a world where one community will reshape centuries of broken finance. SwissBorg will redesign the Bank of the Future layer by layer by educating new crypto investors in the UAE to be a part of this paradigm shift.”
Meanwhile, SwissBorg brings more than six years of expertise to the UAE, introducing a digital asset management app that takes the guesswork out of crypto investments.
In the first year of its operation, the organisation raised Dhs200m via a successful Initial Coin Offering across 146 countries from 25,000 individual contributors across the globe.
Today, the platform has 700,000 active users across multiple countries, having established strong relationships with various banks with fiat gateways for 16 currencies and credit cards.
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